2018 Mobile Retail Insights Report Reveals Consensus Around Mobile Strategies and Emerging Logistics and Personalization Concerns

Global retailers of all sizes have significant concerns over their ability to keep pace with new technologies and shifts in consumer behavior according to a new report by Oracle Retail. The 2018 Retail Mobility Insights report revealed that 60% of respondents believe that their organization will likely face disruption from more innovative, nimble and customer-centric organizations. While retailers believe their company embraces digital and mobile technology, 60 percent of respondents recognize that they are not investing quickly enough to keep pace with the speed of technology change and consumer expectations. The trends identified in the report highlight that retailers have been slow to realize mobile’s potential and question their